We all know the famous story of David and Goliath used as a business analogy. Today we are seeing small and medium-sized enterprises (SME’s) take the lead in addressing our most pressing global issues. Smart business owners are recognizing that consumers and clients respond favorably to compan...
If so, you are not alone. A new study from Nielsen finds that both Millennials and Generation Z consumers increasingly care about sustainable business. Brands need to evaluate their marketing and product strategies when it comes to targeting the younger generations. And they need to be authentic.
A...
If you have driven around neighborhoods and on highways in rural America and have noticed more solar panels on rooftops and wind turbines along the road, it’s not your imagination.
Going green to produce power is also becoming a more cost-effective method for the whole world.
In fact, cost c...
Sustainability is sometimes described as a luxury investment or a public relations gimmick. Giovanni Colavita offers proof that sustainability initiatives can not only help the environment and the community, but are also good for a business’s bottom line.
Colavita is the CEO of Colavita USA, ...
Under the pressure of the financial crisis, education spending has been reduced by 45% and more than 1000 schools have been closed since 2011, forcing teachers out of work. Students have been pushed into overcrowded classrooms and forced to travel further to schools.
In light of these statistics, T...
