Why Does it Matter?

  • July 30, 2020
    Describe the importance of the Conscious Consumer.
  • Member
    July 30, 2020
    A conscious consumer, in a nutshell, is someone who looks beyond the label. They are people who will want to know more about the company from which they are buying their purchases. After all, there is always a company motive to think about. When you purchase something from a company, you are, essentially, funding a company to continue doing what they’re doing. So, do you like what they’re doing? You need to do your research and find out.
  • July 30, 2020
    When you opt to be a conscious consumer, you are putting yourself in the driver’s seat of making a decision for which brand(s) you choose to support. It’s about keeping your mind engaged and making sure that you understand just what you are choosing to support or not support. Though it seems simple enough, doing that “homework” before you buy from a certain business or brand is not always as easy as it should be, and it takes effort to do it right.