Heidi is a co-founder of Grounded and the prior EVP & Executive Creative Director of Geometry Global NYC and Team Unilever. She has been inspiring people to buy for the entirety of her career. She has a diversity of experience in marketing--from activation, shopper marketing and consumer promotions, to retail design, brand advertising and direct marketing both on and offline. She has been leading activation programs for many Fortune 100 brands (such as Unilever, Chick-fil-A, John Deere, P&G, Nestlé, Kellogg’s, Nokia, The Home Depot, Lord & Taylor, Hallmark, L’Oreal and McDonald’s) — adding more than 30 awards to her clients shelves. Heidi is passionate about using her creative mind to drive positive change in the world.